Bringing a baby to a street stall: The anorexic female CEO is brought to tears by her cravings at th

Chapter 39 No Purchase Limits

7:50 a.m.

The air is crisp and clear on a summer morning.

Parents were constantly dropping off their children at the entrance of Qiming Bilingual Kindergarten.

"Squeak—"

The tricycle was parked on the side of the road.

Lin Chen got out of the car and carried Tangtang, who was sitting in the passenger seat, out of the car.

Today, Tangtang is wearing a neat blue and white school uniform, carrying a small backpack, and tightly clutching the sticker board with a little red flower on it from yesterday.

"Let's go."

Lin Chen took his daughter's hand and walked to the reception area at the main entrance.

Ms. Liu, the teacher in charge of Class 3, is standing by the door, guiding the children into the kindergarten.

Upon seeing Lin Chen and Tangtang, Teacher Liu immediately greeted them with a gentle smile.

"Good morning, Mr. Lin."

Teacher Liu greeted Tangtang, then squatted down to look at her. "Good morning, Tangtang! You walked into kindergarten by yourself again today, didn't you?"

"Hello, Teacher Liu!"

Tangtang bowed politely, her voice clear and crisp, "Tangtang ate a big bowl of noodles before coming here, her stomach is full!"

I want to get a little red flower again today!

"Okay, as long as Tangtang takes a nap on time at noon, the teacher will give you a little red flower."

Teacher Liu smiled, patted Tangtang's head, and reached out her hand.

Tangtang turned her head and looked at Lin Chen.

After a whole day of getting used to things yesterday, she is no longer as nervous as she was yesterday.

"Daddy, Tangtang has gone inside. Remember to come pick me up with Uncle Fatty this afternoon."

Tangtang waved her little hand obediently.

"Go ahead, listen to your teacher, and Dad will be here on time this afternoon."

Lin Chen released his grip, his tone calm and gentle.

Watching his daughter lead Teacher Liu into the teaching building with light steps, Lin Chen's expression completely relaxed.

The emptiness that my father felt yesterday has disappeared, replaced by a sense of motivation.

Lin Chen turned around and strode back to the tricycle.

Wang Hai was straddling the driver's seat, munching on a meat bun.

"Brother Chen, has Tangtang gone inside?"

Wang Hai swallowed the bun in a few bites and patted the crumbs off his hands.

"Yes, I'm inside. I'm adapting very well today."

Lin Chen got into the passenger seat. "Let's go to the farmers' market."

"Alright! Hold on tight!"

Wang Hai turned on the throttle, and the tricycle smoothly merged into the morning rush hour traffic.

Twenty minutes later, at the comprehensive farmers' market near the urban village.

The market was bustling with activity in the morning, with vendors pushing carts and elderly people buying vegetables crowding into the aisles.

Lin Chen and Wang Hai headed straight for the poultry and egg section.

"Boss, bring me twelve trays of free-range eggs."

Lin Chen walked up to a familiar stall and directly gave a number.

The stall owner was a middle-aged woman. Lin Chen usually bought eight trays of eggs, but when he heard the quantity today, he was stunned for a moment, then smiled and quickly started moving the eggs.

"Hey young man, has your business expanded today?"

"If you take twelve trays at once, that's over three hundred eggs."

The owner tied the egg rack securely with rope while making conversation.

"Okay, make more today."

Lin Chen handed over a hundred-yuan bill.

Wang Hai took the bundled eggs from the side and steadily moved them into the back of the tricycle.

After buying the eggs, the two went to the vegetable section.

"Big sister, give me three bunches of those short, white, green scallions."

It needs to be dry; don't try to fool me with something that's been spilled with water.

Lin Chen stood in front of the stall, his sharp gaze sweeping over the vegetables on the counter.

"Don't worry, boss. You come every day, how could I possibly give you a bad one?"

These were all just pulled out this morning.

The vegetable vendor deftly weighed out three bunches of scallions, put them in a plastic bag, and handed them to Lin Chen.

After buying the two most important ingredients, Lin Chen mentally reviewed the stock in his rented apartment.

I just opened that 100-jin bag of old rice the day before yesterday. Today, I'll need about 30 jin to make 150 servings, which is more than enough.

Wang Hai also ordered two more boxes of takeout containers and spoons yesterday.

"Everyone's here, let's go back."

Lin Chen picked up the scallions and turned to walk out.

Wang Hai followed beside him, silently calculating in his mind as they walked.

"Brother Chen."

Wang Hai lowered his voice, his tone revealing barely concealed excitement, "One hundred and fifty portions of ingredients, all prepared."

"Ninety-nine yuan a serving! If we sell out this afternoon, our revenue for today will be nearly fifteen thousand!"

Lin Chen walked to the tricycle, put down the scallions in his hand, looked at Wang Hai who was full of excitement, and spoke calmly.

"Fatty, let's change the rules for setting up the stall this afternoon."

"Change the rules?"

Wang Hai paused for a moment, his hand resting on the handlebars. "What rules are you changing?"

A price increase? Brother Chen, that's not allowed. Ninety-nine is already the maximum. If it goes up any further, those white-collar workers will probably start cursing.

"No price increase."

Lin Chen opened the passenger door, got in, turned to look at Wang Hai, and uttered a sentence.

"Remove the sign that limits purchases to one item per person."

Starting today, there are no more purchase limits.

Upon hearing this, Wang Hai was completely stunned.

"No more purchase limits?"

Wang Hai stared wide-eyed at Lin Chen, somewhat puzzled. "No, Brother Chen, this purchase restriction rule was an ironclad rule we established when we first set up our stall."

You said yesterday that we can't damage the reputation of the brand, so why are you suddenly not limiting purchases today?

"If a big boss came along and bought fifty servings in one go, wouldn't the people in line behind them go crazy?"

Lin Chen looked at Wang Hai and calmly explained the business logic behind it.

"We set a purchase limit on the first day because we were completely unknown."

Lin Chen explained clearly, "If there were no purchase limit, and a hundred servings of rice were bought up by two or three people, then our fried rice would only circulate among those two or three people, and word of mouth would not spread at all."

The limit of one serving is to force these one hundred servings of fried rice to end up in the mouths of one hundred different people, making them do free publicity for us and spread our fame.

Wang Hai listened and nodded thoughtfully: "That's true, on the first day, we really had to rely on word of mouth."

"But the situation is different now."

Lin Chen continued, "After these past few days, the number of people in the Yintai Building who want to eat our fried rice far exceeds our production capacity."

The brand has been thoroughly established, and the goal of the scarcity marketing strategy has been achieved.

If we continue to rigidly limit purchases to one item, it will not only waste your time packing and collecting money, but also make those who want to buy lunch for their colleagues feel that it's unreasonable.

Lin Chen paused for a moment before revealing his core reason.

"More importantly, we have increased the quantity to 150 parts of the physical limit today."

If the purchase limit is lifted, even if someone buys ten or eight portions at once, there will still be enough to sell to others.

This will not only speed up our inventory clearance and closing process, but also reduce queue congestion.

After listening to Lin Chen's analysis, Wang Hai slapped his thigh and suddenly realized what was going on.

"Damn, Chen-ge, your brain works really well!"

Wang Hai gave a thumbs up, his face full of admiration, "First, use purchase restrictions to whet people's appetites and build a reputation."

Once the reputation is established and production increases, then we can smoothly lift the purchase restrictions and accelerate the pace of making money.

Absolutely amazing!

"I was worried when I was doing the accounting last night. 150 servings. If we still sell one serving per person, my hands will cramp up just from collecting money, scanning codes and packing. The line will probably stretch all the way to the curb."

Now it's great, whoever wants to buy as many portions as they want, it saves me the trouble of packing them!

Wang Hai rubbed his hands together excitedly.

Lin Chen nodded slightly as he looked at Wang Haiqian's energetic demeanor.

"Fame is fleeting; what matters is selling out quickly, putting the money in our pockets, and picking Tangtang up from school early."

Lin Chen's tone was calm and reassuring.

"No problem!"

Wang Hai climbed into the driver's seat and decisively turned on the ignition.

"Brother Chen, hold on tight! Let's go home and prepare the food. We'll try to finish all 150 meals for him in an hour and a half this afternoon!"

"Squeak—" The tricycle made a steady motor sound, carrying a load of groceries and the two men's aspirations for life, heading towards their rented house in the urban village.